Privacy Policy

Last updated: October 2026

Max & Blu respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how Max & Blu (“Max & Blu”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our website, make a purchase, contact us, join our mailing list or otherwise interact with us.

Max & Blu
ABN 72 942 613 057
Email: woof@maxandblu.com

1. Information We Collect

Depending on how you interact with Max & Blu, we may collect information including:

• Your name

• Email address

• Phone number

• Billing and shipping address

• Order and purchase history

• Account information

• Communications you send to us

• Product reviews, photos or other content you choose to provide

• Marketing preferences

• Information about how you use our website

• Device, browser, IP address and similar technical information

• Information collected through cookies and similar technologies

When you make a purchase, payment information is processed by our payment providers. We do not directly store your complete credit or debit card details.

2. How We Collect Information

We may collect personal information directly from you when you:

• Place an order

• Create or use an account

• Join our email or SMS list

• Contact us

• Request a return or refund

• Leave a product review

• Enter a promotion or competition

• Interact with us through social media

• Otherwise provide information to us

We may also collect information automatically when you visit our website through cookies, pixels and similar technologies.

Some information may be provided to us by service providers and platforms we use to operate, analyse and market our business.

3. How We Use Your Information

We may use your personal information to:

• Process, fulfil and deliver orders

• Process payments, refunds and returns

• Provide customer service

• Communicate with you about your order

• Maintain customer accounts

• Send marketing communications where you have subscribed or where otherwise permitted

• Personalise your experience

• Recommend or advertise products that may be relevant to you

• Measure and improve our website, products and marketing

• Understand how customers use our website

• Detect and prevent fraud, misuse or security issues

• Maintain our business records

• Comply with legal and regulatory obligations

We only use personal information for purposes reasonably connected with operating and improving Max & Blu, or as otherwise permitted or required by law.

4. Email and Marketing Communications

If you subscribe to Max & Blu marketing, we may send you emails about products, offers, news and other updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Unsubscribing from marketing does not prevent us from sending transactional communications relating to an order, payment, return or other customer service matter.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the store, remember preferences, understand website usage, measure marketing performance and provide relevant advertising.

These technologies may collect information such as your device type, browser, IP address, pages viewed, products viewed, interactions with our website and referring website.

We may use third party analytics and advertising services, including services provided by platforms such as Shopify, Google and Meta.

Depending on your location and browser settings, you may be able to manage or restrict cookies through your browser or other privacy controls. Disabling certain cookies may affect how parts of our website function.

6. Shopify and Other Service Providers

Our online store is hosted by Shopify.

We also use third party service providers to help operate Max & Blu. These may include providers involved in:

• Website hosting and e-commerce

• Payment processing

• Order fulfilment and shipping

• Email and marketing

• Advertising

• Analytics and website performance

• Customer reviews

• Customer service

• Accounting and business administration

• Fraud prevention and security

We provide these service providers with information where reasonably necessary for them to perform services on our behalf.

These providers may process information in accordance with their own privacy policies and legal obligations.

7. Sharing Personal Information

We do not sell your personal information in the ordinary meaning of selling customer details for money.

We may disclose personal information to third parties where reasonably necessary to operate our business, including:

• Shopify

• Payment processors

• Shipping and delivery providers

• Email and marketing platforms

• Advertising and analytics providers

• Technology and website providers

• Professional advisers

• Government agencies, regulators or law enforcement where required by law

We may also disclose information in connection with a sale, transfer, restructuring or acquisition of all or part of the Max & Blu business, subject to applicable law.

8. Overseas Processing

Some of the service providers and technology platforms we use operate or store data outside Australia.

As a result, your personal information may be processed or stored in countries outside Australia, including through international technology, e-commerce, marketing, payment and cloud service providers.

The locations in which information is processed may change depending on the providers and services we use.

Where applicable, we take reasonable steps in selecting and working with service providers that maintain appropriate privacy and security practices.

9. Keeping Your Information Secure

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

We use established third party platforms and service providers to operate our online store and related business systems.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

10. How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing customer service, maintaining business and accounting records, resolving disputes and meeting legal obligations.

When information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate.

11. Accessing or Correcting Your Information

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate or out of date.

Please email woof@maxandblu.com with your request.

We may need to verify your identity before providing access to or changing personal information.

There may be circumstances where we are legally permitted or required to decline an access request. If this applies, we will explain the reason where appropriate.

12. Children’s Privacy

Our website and products are not directed specifically at children, and we do not knowingly seek to collect personal information directly from children.

If you believe a child has provided personal information to us without appropriate consent, please contact us.

13. Third Party Websites

Our website may contain links to third party websites, platforms or services.

We are not responsible for the privacy practices or content of independent third parties. We recommend reviewing their privacy policies before providing personal information.

14. Privacy Questions and Complaints

If you have a question, concern or complaint about how Max & Blu has handled your personal information, please contact us at:

woof@maxandblu.com

Please provide enough information for us to understand and investigate your concern.

We will review privacy complaints and aim to respond within a reasonable timeframe.

If applicable to your circumstances and you are not satisfied with our response, you may also have the right to contact the Office of the Australian Information Commissioner or another relevant privacy regulator.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or legal obligations.

The latest version will be published on this page with an updated revision date.

16. Contact Us

For questions about this Privacy Policy or how we handle your personal information, please contact:

Max & Blu
ABN 72 942 613 057
Email: woof@maxandblu.com